Australia’s leading mobile laundry service, The Laundry Lady, has achieved an impressive 3000% revenue growth in just four years, while tripling its team of contractors, all thanks to the innovative TimeBoss platform.
TimeBoss’s AI-driven features allow Laundry Lady’s remote contractors (Laundry Ladies and Lads) to easily manage their schedules, track energy usage, and process payments, enabling them to run their businesses from home.
“TimeBoss is the backbone of our business,” says CEO Susan Toft.
“It seamlessly integrates every part of the service lifecycle—from customer bookings to contractor scheduling and payments, allowing us to operate efficiently across different regions without the need for physical infrastructure.”
As a first-of-its-kind platform, TimeBoss offers automated billing, payment tracking, scheduling tools, rosters, quote generation, and compliance with service agreements like the National Disability Insurance Scheme (NDIS).
It also features contractor CRM, recruitment, and onboarding capabilities.
“After using off-the-shelf systems for several years, we outgrew their limitations,” explains Susan.
“Transitioning to TimeBoss required training for both contractors and customers, but its intuitive design made the shift seamless.
“TimeBoss has given us the flexibility to streamline operations, empower contractors, and support rapid growth without compromising service quality.”
Shining on the business awards scene
Laundry Lady’s innovative and tech-driven approach has earned it significant recognition in the business world.
The company debuted at #44 on the Australian Financial Review’s Fast Starters List and has become a finalist in prestigious awards such as the Women in Digital Awards, Telstra Best of Business Awards, and the Sunshine Coast Business Awards. Plus, The Laundry Lady has won the AusMumpreneur Awards 2024 in the category of Digital Innovation.
Its work with TimeBoss also led to a win at the River Rival Pitch event during Brisbane's Something Fest in 2024, highlighting its potential for global scalability.
Client results in numbers - how TimeBoss fast-tracked growth for Laundry Lady
3000% Revenue Growth: Achieved over four years, largely due to TimeBoss’s efficiency and scalability.
300+ Contractors: TimeBoss enabled rapid expansion of the contractor network across Australia and New Zealand, empowering a predominantly female (90%) workforce to run their own businesses from home.
80% Recurring Bookings: The automation of scheduling, invoicing, and payments via TimeBoss has increased customer retention and improved service consistency.
New Zealand Expansion: TimeBoss’s scalability facilitated the smooth entry into international markets like New Zealand.
Operational Efficiency: The platform streamlined administrative tasks like recruitment, onboarding, and compliance, supporting Laundry Lady’s goal of becoming a $12 million business by 2025.
Advanced capabilities and wider applications
TimeBoss is already seeing success in international markets like New Zealand and has the potential to expand into other industries, such as home care or NDIS services, where managing a dispersed workforce is critical.
Learn more about Laundry Lady at www.laundrylady.com.au.
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